Cycle7 Communications works with small businesses and nonprofit organizations to help them reach their goals.
Search Engine Optimization and Marketing for Revoderm.com
Revoderm provides luxurious, medical-grade skin care products to individuals seeking help with acne, aging, scar reduction, and other concerns. Revoderm’s excellent products help individuals look and feel their best.
Cycle7 Communications’ work with Revoderm began with an SEO audit on the firm’s Shopify site. The audit included an assessment of site security, crawlability, indexability, and on- and off-page ranking factors.
Following the audit, Cycle7:
- fixed numerous technical errors
- installed Google Analytics
- set up automated monthly reporting
- optimized copy
- removed or disavowed spammy links
- performed keyword research
- created new content.
While optimizing the Revoderm website, Cycle7 also provided upgrades to the store’s marketing funnel, including:
enhanced newsletter signup form
automated workflow for abandoned cart recovery
product recommendation quiz
enhanced product page.
Search Engine Optimization and Content Development for Corptex Systems
Corptex Systems creates advanced accounting software for oil and gas producers.
Cycle7 performed an SEO audit on Corptex System’s WordPress site. The audit included an assessment of site security, crawlability, indexability, and on- and off-page ranking factors.
Following the audit, Cycle7:
- upgraded site security
- improved site speed
- created a Google Search Console property
- submitted sitemaps to the major search engines
- set up automated monthly reporting via Google Analytics
- fixed broken links
- ensured indexability for all pages
- eliminated duplicate content
- optimized existing content
- added meta descriptions
- performed keyword research
- created new content.
Digital Marketing, Public Engagement, and Government Relations for Solar4All
In 2016, Cycle7 Communications principal Andy Kubrin volunteered on a campaign called Solar4All, whose purpose was to modernize Alberta’s solar energy market. The campaign relied on the synergy of its two key components:
- public engagement to educate Albertans about the extraordinary potential of solar energy in the province
- citizen lobbying to persuade the Alberta government to modernize and liberalize Alberta’s solar energy market
Andy’s contributions included:
- campaign design
- website development
- copywriting
- volunteer management
- public engagement
- government relations
Working around the province, Solar4All garnered:
- 2,879 signed postcards
- 1,566 signatures on hard copy petitions
- 3,511 signatures on online petition
The campaign also held 20 meetings with Alberta legislators to discuss Solar4All’s preferred policy options. Solar4All helped persuade the Alberta government to:
- modify the Micro-Generation Regulation
- introduce Property-Assessed Clean Energy,
- introduce the Alberta Indigenous Solar Program,
- introduce the Community Generation Program
- extend the On-Farm Solar Photovoltaics (PV) Program.
These results helped democratize Alberta’s electricity market, placing the benefits of solar energy in the hands of individual Albertans and their communities.
