Cycle7 Communications

Marketing communication for small businesses and nonprofits

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Building an Email Marketing List

September 29, 2022 By Andy Kubrin Leave a Comment

Building an email marketing list is the first step in email marketing. Every organization has to build a list from scratch. Buying a list is a bad idea because the people on it won’t be prepared to receive your messages and will probably regard them as spam. Buying a list also violates anti-spam and privacy […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

Email Marketing for Beginners—Benefits, Requirements, and Campaign Types

August 4, 2022 By Andy Kubrin Leave a Comment

Chances are, you already know a lot about email marketing through personal experience. In 2015, the Radicati Group calculated that the average office worker sent or received 121 email messages each day, and this number has certainly grown since then. So, you probably already have lots of exposure to email marketing. We’re going to take […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

Universal Design for Marketing

July 3, 2022 By Andy Kubrin Leave a Comment

Content developers can learn a lot from teachers, I think. Both work to connect with their audiences. Both strive to cultivate those audiences, introducing new ideas by a variety of means. If you focus on the top-of-funnel stuff that content developers create to inform their audiences, they begin to look a lot like, well, educators. […]

Filed Under: Copywriting, Nonprofit Marketing Communications, Small Business Marketing

Search Engine Marketing

April 1, 2022 By Andy Kubrin Leave a Comment

Search engine marketing

Search engine marketing (SEM) is a strategy for increasing a website’s visibility in search engine results. It’s a form of paid media, in which advertisers pay a search engine to display their ads. SEM can be a good way to promote your business or nonprofit organization, but if you want to be effective at it, […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

Website Planning

October 9, 2021 By Andy Kubrin Leave a Comment

Website planning is probably not the sexiest thing you’ve ever heard, but if you’re building or redesigning a site, the topic is definitely worth your attention. How do you build a website that actually does what you want it to do? How do you keep the design process on track? Website planning may seem trivial […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

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