Chances are, you already know a lot about email marketing through personal experience. In 2015, the Radicati Group calculated that the average office worker sent or received 121 email messages each day, and this number has certainly grown since then. So, you probably already have lots of exposure to email marketing. We’re going to take […]
Universal Design for Marketing
Content developers can learn a lot from teachers, I think. Both work to connect with their audiences. Both strive to cultivate those audiences, introducing new ideas by a variety of means. If you focus on the top-of-funnel stuff that content developers create to inform their audiences, they begin to look a lot like, well, educators. […]
Search Engine Marketing
Search engine marketing (SEM) is a strategy for increasing a website’s visibility in search engine results. It’s a form of paid media, in which advertisers pay a search engine to display their ads. SEM can be a good way to promote your business or nonprofit organization, but if you want to be effective at it, […]
Website Planning
Website planning is probably not the sexiest thing you’ve ever heard, but if you’re building or redesigning a site, the topic is definitely worth your attention. How do you build a website that actually does what you want it to do? How do you keep the design process on track? Website planning may seem trivial […]
Marketing and Value Creation
Marketing and value creation go hand in hand. I learned this only recently, when I read Seth Godin’s This Is Marketing, which I belatedly reviewed in my last post about small business marketing. Godin’s book is a bracing read. It prompts reflection. In my case, it led me to consider some recent experiences in a […]
