Search engine marketing (SEM) is a strategy for increasing a website’s visibility in search engine results. It’s a form of paid media, in which advertisers pay a search engine to display their ads. SEM can be a good way to promote your business or nonprofit organization, but if you want to be effective at it, […]

Website planning is probably not the sexiest thing you’ve ever heard, but if you’re building or redesigning a site, the topic is definitely worth your attention. How do you build a website that actually does what you want it to do? How do you keep the design process on track? Website planning may seem trivial […]

Marketing and value creation go hand in hand. I learned this only recently, when I read Seth Godin’s This Is Marketing, which I belatedly reviewed in my last post about small business marketing. Godin’s book is a bracing read. It prompts reflection. In my case, it led me to consider some recent experiences in a […]

In this series, we’ll talk about marketing for small business. We’ll touch on website planning, search engine marketing, social media, email marketing, and other topics in the small business marketing toolkit. But first let’s talk about momentum. If there’s one thing that separates small business from big business, it’s momentum. Large businesses have it, while […]