Cycle7 Communications

Marketing communication for small businesses and nonprofits

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Search Engine Marketing

April 1, 2022 By Andy Kubrin Leave a Comment

Search engine marketing

Search engine marketing (SEM) is a strategy for increasing a website’s visibility in search engine results. It’s a form of paid media, in which advertisers pay a search engine to display their ads. SEM can be a good way to promote your business or nonprofit organization, but if you want to be effective at it, […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

Website Planning

October 9, 2021 By Andy Kubrin Leave a Comment

Website planning is probably not the sexiest thing you’ve ever heard, but if you’re building or redesigning a site, the topic is definitely worth your attention. How do you build a website that actually does what you want it to do? How do you keep the design process on track? Website planning may seem trivial […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

Marketing and Value Creation

October 1, 2021 By Andy Kubrin Leave a Comment

Marketing and value creation go hand in hand. I learned this only recently, when I read Seth Godin’s This Is Marketing, which I belatedly reviewed in my last post about small business marketing. Godin’s book is a bracing read. It prompts reflection. In my case, it led me to consider some recent experiences in a […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

Marketing for Small Business

July 29, 2021 By Andy Kubrin 1 Comment

In this series, we’ll talk about marketing for small business. We’ll touch on website planning, search engine marketing, social media, email marketing, and other topics in the small business marketing toolkit. But first let’s talk about momentum. If there’s one thing that separates small business from big business, it’s momentum. Large businesses have it, while […]

Filed Under: Nonprofit Marketing Communications, Small Business Marketing

Five Ways Copywriting Can Help Your Business

May 25, 2021 By Andy Kubrin Leave a Comment

This post describes five ways copywriting can help your business. That’s only scratching the surface, but we have to start somewhere. But first, let’s state the obvious: Copywriting is critical to your business. Persuading people to work with you is job #1, and the right words can help you with that. 1. Copywriting helps grow […]

Filed Under: Copywriting, Nonprofit Marketing Communications, Small Business Marketing

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Cycle7 Communications Inc.
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