Work is an expression of our values. The things we make with our minds and hands—even when we make them only for practical reasons—represent the most vital parts of ourselves. Here are some of the values we uphold at Cycle7 Communications.
Integrity
We value transparency. While intuition plays a role in communications, it can only take you so far, and what is intuitive to one person may be counterintuitive to another. That’s why we explain our work in practical, concrete terms. And it’s why we build analytics into our campaigns—so we can back our decisions with data.
Others may baffle you with jargon or ask you to take their word on faith. We will never do that. We believe in transparency.
Transparency
We value transparency. While intuition plays a role in communications, it can only take you so far, and what is intuitive to one person may be counterintuitive to another. That’s why we explain our work in practical, concrete terms. And it’s why we build analytics into our campaigns—so we can back our decisions with data.
Others may baffle you with jargon or ask you to take their word on faith. We will never do that. We believe in transparency.
Growth
In a busy life, the routine can become a rut. Phone calls, emails, meetings, and deadlines turn each day into a footrace, stifling reflection and growth.
We think learning is vital, so we make time for it. Andy Kubrin continues to study communication strategy, website design, digital marketing, copywriting, and search engine optimization.
This commitment to growth extends to your business. We believe you should realize lasting value from our services. We will teach you how to be a better communicator.
Relationships
All work is a social enterprise—especially communications. The job begins with an exchange of information, and the success of our work depends on close cooperation at every step of the way.
It’s possible, of course, to work with strangers or rivals, but that’s never the best option. That’s why we approach every project with an eye on the human element. We take time to build relationships. We will treat you as a client, of course, but also as something even more valuable—a partner.
Listening
Listening is a skill many of us take for granted. We often confuse it with simple hearing and think that because we hear another person’s words, we are listening to that person.
The trouble with this view is that speech is far from straightforward. Conversations have important nonverbal content, like gestures and body language. Sometimes people struggle to put their thoughts into words. Sometimes they overlook important points because they haven’t grasped them yet. Sometimes we miss another person’s meaning because we are too busy thinking about what we are going to say next.
Listening is a complex act. It’s empowering for both parties in a conversation. At Cycle7 Communications, we give your words the attention they deserve.
