Adding value should never be an afterthought for communicators. Making the case for the value we add should also be foremost in our minds. But making this case is far from easy. Business can be messy. We find lots of adversity there—muddle, conformity, office politics, cheapness, indirection. Our communication projects run into committees, smash into dogma, get […]
Business Communication vs. Tech Writing
Business communication considers information sharing from the perspective of value. Technical writing considers it from the perspective of technology. Switching to business communication from technical writing reminds me how I felt about crossing the street when I was very young. It puts me outside my comfort zone, but I feel pretty excited about it. Technical writing used to seem like […]
