Audience personas make your copy, well, personal. To put it another way, they make it clear that you, as a writer, care about the reader. That’s an important quality. It enhances the persuasive power of your writing. One of the things that used to bother me about technical writing was its impersonal quality. Technical content […]
Creating a Strategic Communication Plan
Creating a strategic communication plan won’t ensure success all by itself. But the lack of one all but ensures failure. Some communication projects fail before they get underway. It’s usually not for lack of creative power. The writing might be great. The art, too. But these projects fail for the same reason you would fail […]
