This post describes five ways copywriting can help your business. That’s only scratching the surface, but we have to start somewhere.
But first, let’s state the obvious: Copywriting is critical to your business. Persuading people to work with you is job #1, and the right words can help you with that.
1. Copywriting helps grow your brand
In the old days, there were only two ways to get attention—you had to pay for it, through advertising, or you had to earn it, through media placements.
The rise of the Internet has given us two other ways to grow our brands, and copywriting can help you take advantage of both of them.
If you have a website, you own a digital printing press, which you can use to publish your content. Blog posts, infographics, media releases, white papers, and more are all effective ways to grow your brand. A copywriter can help you create them. A copywriter can create strategic content that helps grow your brand.
If you have a social media feed, you have yet another way to reach your audience and drive visitors to your website. A social media post is a miniature article. It requires tight, compressed copy to get your message across in just a few words. Like any article or blog post, it must also be concise, targeted, and on brand. A copywriter can help you with social media too.
The bottom line is that your business needs understanding and trust. A copywriter can help you create them.
2. Copywriting helps you educate your prospects
Sometimes our best business prospects aren’t familiar with the solutions we offer. They don’t yet know how we can help them. It’s up to us to educate them.
Copywriting can help you with this vital task. By covering your topic thoroughly and repeatedly, you can raise an army of sophisticated, observant consumers. Your copy can help create demand for the product or service you provide. It can help you nurture prospects into leads—people who are actively ready to do business. It can shape your clientele, attracting good customers who are easy to work with because they already understand the benefits of your offering.
3. Copywriting helps you get found
When people need information, they turn to their computers. Or their phones. Whether they use Google or social media, they’re searching online.
Copywriting can help you get found. Adding indexable pages to your website is in itself a good SEO strategy. Optimizing your pages for search, through the clever selection and use of keywords, complements that strategy. Using social media to raise awareness makes it even easier for people to find you.
Images and video are also important elements of a communication strategy. You should certainly use them as well. But words are the foundation of search. Copywriting helps people find you.
4. Copywriting helps you shape the marketplace
At its core, business is an effort to influence the world around you. You try to have an impact on everyone who interacts with your organization—prospects, customers, employees, competitors, journalists, regulators, and shareholders, if your business is publicly traded.
The team at Accelity makes this point in 4 Ways Effective Copywriting Can Increase Small Business Sales. Influencing the marketplace means having a platform, however modest. It means consistently putting your best thoughts forward. It means mustering the facts and arguments that shape opinion in a way that is favorable to your objectives.
You will need words to shape the marketplace. A copywriter can help you create them.
5. Copywriting helps you learn about communications
A good copywriter is more than just a scribe. When you engage one, you should get more than words alone.
Modern copywriters have a broad perspective on communications. They’re well versed in marketing, audience analysis, search engine optimization, graphic arts, digital publishing, and more. They’re up to date and committed to their own ongoing education.
When you hire a good copywriter, you get more than just a scribe. You also gain a trusted advisor.
Five Ways Copywriting Can Help Your Business Thrive
So there you have it—five ways copywriting can help your business grow and thrive.
For more information on quality copywriting, see Eight Elements of Copywriting.
How can copywriting help you?