Copywriting Services for Small Businesses and Nonprofits
We provide copywriting services for small businesses and nonprofit organizations.
Is your organization struggling to find the right words? Do you need to boost your headcount temporarily for occasional writing assignments?
Book a copywriting consultation to find out how our we can help you reach your audience.
Book a Copywriting Consultation
Copywriting is the art of persuasion—writing designed to support a business or cause.
You probably already know there’s more to copywriting than just putting words on a page. Words are only one part of an integrated communications campaign. Your organization needs more than just words to deliver its message.
You need comprehensive copywriting services. You need a copywriter who takes a holistic approach.
If you’re looking for a copywriter or content writer, get in touch. We’d like to find out how we can help you.
Our words can help you stand out. Here are six ideas that shape our copywriting services.
How Our Copywriting Helps You Stand Out
We start with your objectives. To make your communications effective, we need to know what you’re trying to achieve. The objective has to be specific. It has to be concrete. So we’ll have at least one detailed conversation to identify your SMART objectives.
You’ve probably already heard about SMART objectives. The phrase refers to objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound.
There’s nothing original in this idea, but it’s still essential. We take a SMART, strategic approach to your project.
Once we know your objectives, we target your audiences. (Yes, you probably have more than one audience.) We characterize each one so that we understand its demographic makeup, needs, likes and dislikes. We also find out which communication networks it uses.
This part takes a bit of research, but it’s essential. There’s no point in writing all-purpose copy for the so-called general public. The general public does not exist. We do the research that tells us how to craft communication for each particular audience you need to address.
The next step is to study the subject matter. Whatever your organization promotes, we research it thoroughly. We get to know your products and services as well as your staff.
Why is research so important? There’s nothing so useless as copy with basic factual errors. Or copy that leaves your readers confused. Or copy that gestures in the right direction but fails to make its point.
When you engage us for copywriting, the words we deliver will be factually correct, substantial, and on point.
It’s On Brand
Your organization has a brand—a distinct personality and style your audience instantly recognizes.
If our copy does not respect your brand, it’s counterproductive. If it doesn’t sound like something your organization would say, it will confuse your audience. If the finished page does not follow your guidelines for typography, layout, and colors, it won’t be consistent with your other work.
We write on brand.
In the digital age, copy needs to be found. Optimizing copy for search means:
- Selecting keywords that define your topic, have a sizeable search volume, and offer you an opportunity to rank.
- Using the keywords correctly in your URL, title, headings, body copy, alt text, and meta descriptions.
- Researching your competitors’ online presence so that you can develop a realistic plan for challenging them in the search engine results.
The words we deliver will be beautiful—well chosen, grammatically correct, elegant, and powerful. They will resonate with your audience. They will carry your message.
Copywriting is a mix of art, science, and craft. We’re obsessive about it. We write beautiful copy that you will be proud to publish.