Content marketing strategy can help you achieve your communication goals.
Getting your word out is not a trivial job. Sure, you have a website and some social media accounts. You have great ideas you want to share with your audience. But it’s not enough to have some ideas and a few toys to play with. You also need a strategy to create effective content. You need the ability to produce content. You need a way to promote it. Finally, you need to measure the results of your content.
Cycle7 Communications can help. We’ll start with a content marketing strategy to maximize your impact. Strategy aligns your ideas with your objectives. It connects your message with your audience. It moves your audience to take action.
With strategy in hand, we can move onto content production. We can produce content for you directly—or work with the staff and volunteers who will produce it for you. We optimize your results for search engines, based on relevant keywords.
We’ll also create a plan to publish and promote your content—frequently, economically, and effectively. How effectively? You’ll find out from your analytics. A content marketing strategy gives you that, too.
If you want to start putting content out there, or if you’ve been at it for a while and you’re not satisfied with the results, it’s time to create a content marketing strategy. Contact me to arrange a consultation.
I’ll review your current situation, competitors, and existing content. I’ll assess your objectives, audiences, brand, market segments, networks, and messaging. I’ll sit down with you and other key stakeholders to review your existing program. If you’ve been collecting data, I’ll look at that, too.
Then we’ll work together to create a strategy to move you forward. We’ll collaborate on plans for your website, blog, social media, and any other networks you’re using. I’ll find the keywords you need to connect with your audience—words and phrases your people are already using online. Working in collaboration, we’ll also set up a workflow and calendar for content creation and delivery.
The resulting strategy will align your brand, audiences, messaging, tactics, and networks with your organization’s core objectives. And it will be a sustainable strategy because we’ll create it together.
