Content marketing can help you achieve important goals, but it’s not a trivial job. Sure, you have a website and some social media accounts. You also have great ideas you want to share with your audience.
But it’s not enough to have some ideas and a few toys to play with. You also need a strategy to create effective content. You need the ability to produce content. You need a way to promote it. Finally, you need to measure the results of your content.
Book a Content Marketing Consultation
Cycle7 Communications can help you create and sustain a content marketing program. Whether you need strategy, content creation, SEO, or analytics, we can develop a program that will move your audience to action.
What Our Content Marketing Service Includes
Strategy
Starting with your objectives, we work backwards to develop a complete communications strategy. The strategy will encompass your:
- Objectives
- Brand
- Audience
- Messaging
- Communication channels
Competitor Analysis
To market effectively, you must know what your competitors are doing. In planning your program, we will analyze your competitors’:
- Content
- Keyword selection
- Messaging
- Distribution tactics
- Traffic and conversion performance
Writing
Writing lies at the heart of communication, even if you deliver your content in audio or video format. We can provide written content for your marketing communications or coach your existing team to improve its performance. Services include:
- Writing
- Copyediting
Search Engine Optimization
We create content for human beings, but search engine optimization is still essential. Our SEO service includes:
- Keyword research
- Competitor analysis
- On-page optimization
- Technical SEO
- Backlink acquisition
Content Promotion
Content and promotion go hand in hand. We can help you promote your content on social media. Services include
- Network selection
- Scheduling
- Writing
- Posting
Analytics & Reporting
The Internet is data driven. No content marketing program is complete without analytics and reporting. We can set up a dashboard that will report on your:
- Traffic sources
- Audiences
- Content performance
- Goal completion and conversion
