Content developers can learn a lot from teachers, I think. Both work to connect with their audiences. Both strive to cultivate those audiences, introducing new ideas by a variety of means. If you focus on the top-of-funnel stuff that content developers create to inform their audiences, they begin to look a lot like, well, educators. […]
Five Ways Copywriting Can Help Your Business
This post describes five ways copywriting can help your business. That’s only scratching the surface, but we have to start somewhere. But first, let’s state the obvious: Copywriting is critical to your business. Persuading people to work with you is job #1, and the right words can help you with that. 1. Copywriting helps grow […]
Eight Elements of Copywriting
Eight elements can help us distinguish great copywriting from the merely adequate. If you’re reading this page because you’re looking for a writer, you’re actively considering this point. So let’s list the qualities that define good copywriting. 1. It breaks through the clutter We live in a world saturated by media. Wherever we look, we […]
Audience Personas Make Your Copy Personal
Audience personas make your copy, well, personal. To put it another way, they make it clear that you, as a writer, care about the reader. That’s an important quality. It enhances the persuasive power of your writing. One of the things that used to bother me about technical writing was its impersonal quality. Technical content […]
Why I Love Copywriting
Copywriting is persuasive writing. At least, that’s the simple definition. Of course, there’s more to it than that. First, we should debunk the notion that copywriting is only about persuasion. Or that copywriters are soulless hucksters. Copywriters work to inform their readers, using sound arguments and verifiable facts to provide them with the knowledge they […]
