Creating a strategic communication plan won’t ensure success all by itself. But the lack of one all but ensures failure. Some communication projects fail before they get underway. It’s usually not for lack of creative power. The writing might be great. The art, too. But these projects fail for the same reason you would fail […]
Business Communication vs. Tech Writing
Business communication considers information sharing from the perspective of value. Technical writing considers it from the perspective of technology. Switching to business communication from technical writing reminds me how I felt about crossing the street when I was very young. It puts me outside my comfort zone, but I feel pretty excited about it. Technical writing used to seem like […]
