Marketing and value creation go hand in hand. I learned this only recently, when I read Seth Godin’s This Is Marketing, which I belatedly reviewed in my last post about small business marketing. Godin’s book is a bracing read. It prompts reflection. In my case, it led me to consider some recent experiences in a […]
Marketing for Small Business
In this series, we’ll talk about marketing for small business. We’ll touch on website planning, search engine marketing, social media, email marketing, and other topics in the small business marketing toolkit. But first let’s talk about momentum. If there’s one thing that separates small business from big business, it’s momentum. Large businesses have it, while […]
Five Ways Copywriting Can Help Your Business
This post describes five ways copywriting can help your business. That’s only scratching the surface, but we have to start somewhere. But first, let’s state the obvious: Copywriting is critical to your business. Persuading people to work with you is job #1, and the right words can help you with that. 1. Copywriting helps grow […]
Eight Elements of Copywriting
Eight elements can help us distinguish great copywriting from the merely adequate. If you’re reading this page because you’re looking for a writer, you’re actively considering this point. So let’s list the qualities that define good copywriting. 1. It breaks through the clutter We live in a world saturated by media. Wherever we look, we […]
Social Media Automation
If you grow faint at the thought of repeatedly sharing your content on social media, take heart! Several tools make social media automation easy, freeing up time for you to spend on other things. They may cost a bit, but the time savings they provide can make these tools worthwhile. And if you like to […]
